Privacy Policy

01 Information Collected Across Our Ecosystem

A. Data Collected from Network Users (Advertisers and Publishers)

We collect business-identifying data during onboarding, verification, or direct inquiry setups:

• Identity & Corporate Profile: Full name, company entity, commercial mailing address, and functional account parameters.
• Operational Telemetry: Estimated monthly advertising spend, available application traffic scales, and required billing configurations.
• Direct Communication Handles: Verified Skype or Telegram identifiers used for real-time account handling, onboarding synchronization, and high-velocity marketplace adjustments.

B. End-User Data Collected via Programmatic Ad Routing & SDKs

When a consumer interacts with an advertisement distributed through the MobAdvantage platform on a site, app, or CTV environment, we automatically collect specific cross-device signals:

• Device Profiles: Device manufacturer, hardware model, active operating system (e.g., iOS, Android, Smart TV software firmware), system language, mobile carrier/ISP identity, and active network connection type.
• Persistent Identifiers: Mobile advertising identifiers (such as iOS IDFA or Android Advertising ID/GAID), Connected TV identifier tags, or cookie strings tied strictly to non-sensitive profiles.
• Contextual Geographic Indicators: Location parameters inferred purely through IP addresses (parsed exclusively down to broad regional or city levels for weather and campaign accuracy), unless explicit device-level GPS access is consented to via the host application.
• Behavioral & Lifecycle Analytics: Specific data detailing clicks, view completions (VCR), mobile install timestamps, down-funnel milestones (registrations, in-app actions), and post-click engagement variables.

02 Strict Prohibition on Sensitive Data

MobAdvantage incorporates strict Privacy-by-Design principles. We do not knowingly collect, parse, or process any sensitive personal attributes, including but not limited to:

• Racial or ethnic origin, religious philosophies, or political orientations.
• Physical or mental health parameters, medical backgrounds, or biometric structures.
• Financial records, credit card numbers, or secure online passwords unrelated to your direct platform portal account validation.

03 Core Purposes of Data Processing

MobAdvantage utilizes the aggregated data loops entirely for performance-centric, non-intrusive operations:

• Algorithmic Ad Optimization & Matching: Powering our predictive cross-device engine to match advertisers with optimal multi-segment publishing channels.
• Advanced Pre-Bid Fraud Filtration: Identifying and filtering bot clusters, click farms, device emulators, and SDK spoofing behaviors before an advertiser's budget is executed.
• Multi-Segment Value Tracking: Calculating precise cost parameters for publishers based on distinct traffic characteristics.
• Unified Attribution Mapping: Ensuring cross-device user mapping functions successfully across laptop browsers, phone systems, and Connected TV ecosystems.

04 Legally Validated Data Sharing & Redistribution

We only distribute data across three distinct boundaries inside the marketplace:

• With Our Demand Partners & Advertisers: Sharing aggregated, pseudonymized reporting variables to prove performance milestones, installation counts, and conversion metrics.
• With Our Supply Partners & Publishers: Providing scannable interaction trends, fill distribution maps, and eCPM statistics inside their custom account dashboards.
• For System Protection & Statutory Legal Demands: Transferring logs exclusively to secure verification nodes or authorized public agencies if necessary to mitigate digital fraud, defend platform architecture, or satisfy official court mandates.

05 Security & Technical Safeguards

We implement robust technical and physical protocols to prevent unauthorized data leaks or manipulation:

• End-to-End Traffic Encryption: Data captured over our routing structures is transmitted strictly via secure cryptographic protocols verified by a valid SSL/TLS layout.
• Access Minimization Control: No internal human agent has access to raw individual device streams. Processing scales purely through automated matching loops, with personnel granted strictly restricted access to aggregated analytics reports.
• Data Minimization Limits: Identifiers are regularly rotated, anonymized, or securely deleted automatically as soon as the functional campaign validation or financial reporting lifecycle terminates.

06 Global User Rights & Opt-Out Protocols

MobAdvantage honours international privacy regimes, providing users with absolute choice over how their profile signatures function:

• Opt-Out Choices: End-users can stop interest-based ad tracking entirely by modifying privacy settings on their physical mobile operating systems (e.g., toggling “Limit Ad Tracking” or resetting Advertising Identifiers).
• Consent Withdrawal & Deletion Requests: Corporate users or individual targets can modify account selections, demand data deletion maps, or challenge inaccurate registration inputs.